"Keset" ("Inkwell" in Hebrew) is a fictional urban hotel that draws its inspiration from the art of tattooing. 

The graphic language in this project is inspired by the world of tattoo studios- from illustration and lettering styles, to tattoo flash books, sketches and stickers.

This was my final assignment for a branding course in my 3rd year, made in partnership with Galya Bistriskaya, a fellow student.